As we are required to step into an Art Directors role in this module , I thought it would be worth while looking at some Art Direction work through the Behance Network. Only to stumble upon the designers behind the Outlook 2013 rebrand , I had loved the artwork for the Outlook festival as soon as I saw the poster and wondered who was behind it all , well to my discovery it was by an agency called Two Time Elliot based in Nottingham . Having a browse through there work really gave me an idea of the execution and quality of work produced by agency directors , everything from the photography to the type layout is accessed and thought out throughly ensuring a beautiful outcome. Take a look at some of Two Times Elliot's work for Outlook 2013 below.
Check out more of there work
here
I love the execution of the typography on these posters , the large letters are placed almost randomly across the page . With lovely images of the festival inside the letters placed perfectly and really giving the feel of the festival . The colour works beautifully with the white type and editing on the photographs. Placement of type has really been thought out here , I love the way they have used the shapes of the letters of the festival to execute nice looking shapes with a geometric feel and simplicity at heart.
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