CI528 Alternative Techniques Graphic Design D&AD National Trust - Conclusion

After 5 weeks of idea exploring , researching , doodling and creative planning, I have curated a sketchbook documenting my creative process from start to finish. I found working in a sketchbook allowed me to really get beneath the brief and understand what it wanted me to do and the outcomes I want to achieve. I set myself an art board plan of each page I intended to be in my sketchbook , this form of planning comes natural to me , I struggle to start anything without a plan or at least an idea on paper first.

This module allowed me to explore alternative techniques within the creative industry , I chose an advertising brief as I thought it would be challenge and I was right . Despite tough at times I really enjoyed the process of getting ideas , scrapping ideas and progressing without certainty that you know its right but your instinct tells you to keep going.

Here is the interactive poster I have mocked up which will allow users to charge there phone from the connectors at the root , by doing this the tree will light up into different colours. Whilst the user is waiting they could scan the QR Code which would tell them wear the nearest National Trust park is.
This poster would lead up and promote the campaign for the installation which allows users to charge there phone from the branches of the tree.

Some light reading

At the moment Im currently reading a book by Tyla Tharp titled the 'Creative Habit', I picked up this book from my travels down to brighton over the christmas period. Ever since Ive been hooked to her perspective on what creativity is and how to achieve it. Her book explores the process in which creativity works and ideas are perceived and exectuted.

It's teaching me to become more self directed and motivated towards my ideas , a key extract I liked was explaining something as she calls 'the spine' in creative process. This refers to the key element in any idea. asking yourself half way through a project - why am i doing this?, have a I drifted off from my intial idea? . If so refer back to 'the spine' which is the first core element of any idea , the set goal , the intention as to why you carried out this in the first place. Im only half way through the book but feel like Ive become creatively stronger already.

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At the moment ive just started to research into my National Trust brief for D&AD , I have used this spine technique by setting myself the key statement of the brief.

'to recconnect beauty with nature'

Although my ideas can run everywhere , i can always refer them back to this core statement which needs to be met. I have started thinking about technology we can use to bring into national trust . Using iphones as a plus but also combining nature and natural world.

New Disclosure video from Kate Moross

New Video for disclosure is immense , lovley illustrations from the talented Kate Moross - who's work I have admired for a long time. I love her style , when you see her work you instantly know its hers. The bold shapes smooth outlines and creative typography works so well over the top of the footage.

Check out the video here

Working as an In-House graphic designer at Cosmic Ballroom

On a part – time basis I work as an in house graphic designer for best voted uk small club 'Cosmic Ballroom'. My duties involve working with the club and event planners to produce artwork on a regular basis to a tight deadline. Whilst working for Cosmic ballroom I have enjoyed re-branding a variety of in house nights the club offer. This job allows me to fufill my interest in graphic design but also electronic dance music. Working in industry alongside my studies has taught me to tackle heavy work loads , think creativey in a set time frame and the importance of meeting deadlines. Although challenging at times I feel it has tested my determination and proved that I can work in a team and work to industry standards.  

Heres some of the work Ive just finished for a 80s funk and soul night at a new bar in Newcastle

Applying for Furher Study...

So I have come to the conclusion that I want to continue and further my study in graphic design after my second year, I have recently applied through ucas to various uni's around the country mostly southern areas. My reason for this being I want to be closer to London , I want to experience the hustle and bustle of London, not forgetting the more likeness of opportunities down there.

I feel I need to broaden my canvas

I have applied for the following;

Brighton University
Salford University
Leeds Metropolitan
London UCL
& Brighton University

I believe studying at these Universities will give me the ability to further my pursue a job in the creative industry and allow me to work above and beyond my own expectations , whilst enhancing and re-defining my skill set as a graphic designer. I feel my ability to be self motivated and my continuous drive to become better at my practice illustrates my enthusiasm and passion for design as well as maintaining a professional approach . I find comfort in working with others in a sociable enviroment where I can reflect and puzzle my ideas with other like minded people in completley new creative enviroment. After this course I intend to pursue a career in editorial or fashion base practices and feel this course could help me support and specialise in either one.

What an Amazing Idea!

I have just recently come across one of the most smartest simplest ideas out there for getting your CV seen by the top agencies. This has managed to transform her porfolio into an exact replica of a passport.

This is by far the most effective idea of getting your CV seen , everyone would pick up a passport and check inside to see who's it was. By then they would have at least investigated a page or two to check the visa or photo. She dropped these passports in the agencies she admired and politely asked for them to return to sender if they liked her work. The initial trigger and whit of this CV is something that has really inspired me with my own intentions of getting my work out there , if only I came up with the idea too.

you can check out more of her work here http://www.mirunamacri.com/

CI528 Alternative Techniques Graphic Design - Working in a sketchbook

For this module I plan to work in a sketchbook, after many chats with my tutor about the grading criteria - I really wanted to push myself to see what I could achieve and thought what a better way in the alternative techniques module.

I believe you can get underneath the brief a lot more working in a sketchbook and ideas can flow as well as the research. I feel it gets you more involved and pushes you to experiment which is something I find myself not doing when submitting in PDF Format as everything is formalised and polished . Showing no signs of mistakes or relevant idea genoration. A sketchbook allows anyone to see the journey of an idea with a flick through , containing my progression , to how I came about ideas to final outcomes etc.

It will also help me fufill my targets set from the previous module - I will be able to show my research alongside my sketches and put arrows and drawings allowing me to pick out relevant data to my research and point the reader straight to the way im thinking .

The 50 Things Every Creative Should Know

Found some really insightful points made by the people at www.the-50.org  

The main 5 points that I picked up where :

1. YOU ARE NOT THE FIRST

There are very few ‘firsts’ these days. Countless others have started studios, freelanced and requested internships. It can be done. #the50

2 . THERE IS ALWAYS SOMEONE BETTER

Regardless of how good you are, there will always be someone better. It’s surprisingly easy to waste time worrying about this. #the50

3. THE PATH TO WORK IS EASIER THAN YOU THINK

To get into the industry you need just three things: great work, energy and a nice personality. Many forget the last attribute.#the50

4. LISTEN TO YOUR INSTINCTS 

If your work doesn’t excite you, then it won’t excite anyone else. It’s hard to fake passion for mediocre work – scrap it. #the50 

5. DO AS MANY INTERNSHIPS AS POSSIBLE

Internships are a financial burden, but they are vital. They let you scope out the industry and find the roles that suit you best. #the50

CI528 Alternative Techniques Graphic Design - D&AD Briefing

I have just recently been given the D&AD Student brief pack , after going away for a week and studying which brief would be best suited to me and my skill set. I have decided to choose the National Trust Brief. I believe this brief will allow me to explore my appreciation about nature and the love for the outdoors when growing up.

We were presented with two hour videos of the D&AD judges panel answering questions from students about the previous briefs in 2013. This helped me contextualise my ideas and forced me to think of the originality of my potential ideas for National Trust.

Here are a few key pointers I took away from watching both videos ;

1. Get out experience the brand
2. Pick a brief your particularly passionate about
3. Be open to experimentation and be prepared to make mistakes as some will lead to good unexpected results
4. The best ideas are something that is actually achievable under the given circumstances

How to get a job at an agency you love ;

1. Know the agency
2. Keep your portfolio concise
3.Work hard
4. Be enthusiastic
5. Be persistent
6. Be hungry for more

What makes an idea stand out?

1. Strong concept
2. Innovation within technology
3. Fear about is it ok , is it going to work
4. Keep it appropriate
5. Always take the risk

You can find the talk here : http://www.dandad.org/index.php/learning/advice/pencil-panel-2013

CI563 Packaging Design - Feedback

In this module I received a 67% grade which I am really happy with there are also somethings I can work on to improve this grade even further ;

"Josh this is a very good mark and you have succesfully met the requirements of the module and also design brief by producing an exciting packaging solution. Your research is in depth and exciting, while your design development is sound with clear annotation.

To improve my grade even further I need to be more explicit in highlighting where and how you arrive at your final designs. "Try including research images alongside your sketches , therefore being more explicit in where your ideas originated".

Targets set for next module :

Be clearer on where my ideas originated and how I came about them
Evidence research that is relevant alongside annotation and sketches

Swiss Style

Over the christmas period I have started some self directed learning , I feel if I want to learn something I should surely just go out and find out how to do it right? So I went to the library and picked up a collection of books from the graphic design section. I picked up a couple of books including ' Dutch Graphic Design' and 'Graphic Design School', I feel I need to learn more about my craft and the principles and process involved in order move forward.

Half way through the 'Graphic Design School' and Ive already learnt a hell of a lot about typography and the names for each segment of a letter. For example the space inside of a letter is called a 'counter' this is just one of many names for a particular feature of a typeface.

I recently just read this article on the Lessons we can learn about Swiss Style , It helped me understand the 'form over function' idealogy . I admire this ideology a alot , which was hailed by the swiss in the 1920's.

Check out the article here