I love the simplicity and the materials used to execute such innovative packaging. The functionality of the packaging is to keep the prodcuts intact. I love the way the packaging informs the product without having to say anything It enhances the organic and grown nature of the product.
The shelf presence of this packaging is strong and informs the consumer about both the product but gives them something to keep once the product has been opened which I think is really effective in this day in age as you dont get alot for free. It makes the product more valuable and quality driven just by its packaging.
I like this idea as the products core form interacts with its packaging, helping the product stand out and give it narrative. Such a simple idea yet it works so effiecntly to reach its target audience.
These simple illustrated boxes are really effective , instead of the regular display of the product they have chosen to illustrate the box and give it another dimension.
Johnny Cupcakes has been a long standing brand for over 4 years now, built upon the idea of marketing t shirts as bakery products hence the name cupcakes . He stretches this theme across all his packaging using cartons with handles for t shirts. This helps the customer get a piece of the brand but also doubles up as a souvenir.
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