After our first briefing I began to create a mind map to help summarise the core values of what box wanted.
I began to think about the limitations and contraints of the solution box were looking for and started to gain a general idea of there potential customers. Men who don't have enough time to shop online or simply don't like shopping and want a quick , easy and cost effective solution to purchasing undergarments. The fact the packaging has to fit through a standard letterbox is something I am really going to have to think out and solve.
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