Monday 2 December 2013

Nike Spirit Machine

Just finished reading a really interesting article about the nature and ethic behind Nikes collaborative design team. It consists of 3 members Nike chief executive Mark Parker, designer Tinker Hatfield and cultural consultant Hiroshi Fujiwara in which there aim is “to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.”Check out the full article at Business Of Fashion 



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