J O S H C O S T A R

Negative Labs

Just found negative labs profile on best designs , some very wise words :

Design Principles

The following principles (inspired by D. Rams) guide all of our ideas, creative visions and implementation. Our workflow involves constantly matching our decisions against these principles to make sure we are always on the right track.

• 1

  InnovativeUtilize new technologies and interface design concepts for better design solutions.

• 2

  AestheticCraft elaborate and graceful user experiences that are truly engaging.

• 3

  ReducedFocus on the essential and only deploy what is necessary for a given task.

• 4

  LastingBe fluent in the visual language of fashion, but create designs that outlast one season.

• 5

  Coherent
  The user experience has to be predictable, self explanatory and unintrusive.

• 6

  Responsive
  The design needs to automatically adjust to all devices, including desktop, tablet and mobile.

• 7

  Interactive
  Dynamic front-end interactions should contribute to the communication of content.

• 8

  Accessible
  Adhere to principles of usability and accessibility for an inclusive web experience.